We’re a brand christened by life experience.
What Does Not waves the flag for genuine human connection. We knead together the most brilliant and marginalised minds to make noise with purpose – for brands and creators. Everyone craves to be seen, heard and reassured – so why not try to create a culture where that’s the norm?
Where humans are culture & culture is humans
See what happens when resilience goes mainstream. While everyone else rushes for answers, we take a beat to ask the right questions, so we can:
→ Push the boundaries of entertainment and experiences – for humans and brands
→ Tear down barriers to opportunity, and human connection
→ Weave DEI into the DNA of everything we do and how brands spend budget
→ Use culture as a driving force of change for corporates and consumers
While culture wars rage out there, in here, good humans are building a society where connection, collaboration and inspiration happens without an agenda. Brands, this one’s for you too.
Our MO? IRL beats URL when it comes to human connection – the antidote to a polarized and disconnected society. So here’s how the WDN cookie crumbles:
the unconventional power of multipotential minds
We’re calling all like-minded life veterans and creative thinkers to build a society where connection, collaboration and inspiration happens without an agenda.
We’d like to live in a world that’s less reliant on labels and snap judgments. And more reliant on truly seeing, hearing, and connecting with each other.
Our experiment is this: London is the city of niche. No matter your jam, you can find any type of belonging or tribe that you want – from kink to neon naked life drawing. What if we put down our laptops and phones, parked our roles as keyboard warriors, and cut across all the silos of society to give people true belonging?
Where a VIP is a Very Interesting Person
Think of WDN as an ecosystem rooted in difference, opportunity, and purpose. A garden where everyone, from the underdogs to the over-achievers, can grow.
If you’re looking to be understood, then you’ve come to the right place.
And if you’ve lived a million lives, join us and live a million more.
